✨ Maitri sprinkled strategy dust on this page…
strategy first, content second
Hello — strategy first, content second.
Content strategy & brand messaging studio · Surat, India · Two engagements open this quarter
Five years across agencies, in-house teams and platform-side roles — AI, cybersecurity, hospitality, healthcare and consumer brands. I work with founders and small teams who want content that builds awareness, leads or sales. Not a fuller calendar.
Draft
We are an innovative, customer-centric solutions provider leveraging cutting-edge technology to empower businesses across multiple verticals.
After Mae
also: brand messaging & voice development, social media audits, campaign strategy, short-form video strategy, personal brand strategy, and one-off consultation sessions.
Electrical products & manufacturing
Turned a product catalogue into a feed people actually save.
"A catalogue is not content."
Read the case note ↗
Industrial machinery
Machinery specs, rewritten for three different decision-makers.
"Three readers. One machine. Three messages."
Read the case note ↗
Healthcare & cardiac care
Cardiac care explained in plain language, without fear tactics.
"Fear converts once. Trust compounds."
Read the case note ↗
The full build
Messaging, content pillars, calendar and distribution system — assembled in ninety days and handed over as something your team can run without me.
Start with this →Ongoing partner
Focused support on positioning, category ownership and quarterly content planning. For founders who need a second brain, not a second freelancer.
Start with this →One session
Fix the messaging, organise the content pillars, and leave with the next 30 days planned. No deck theatre, no retainer.
Start with this →For teams
A documented brand voice system so four people can write and it still sounds like one brand. Rules, examples, and the reasons behind both.
Start with this →Around five years across agencies, in-house teams and platform-side roles — AI, cybersecurity, hospitality, healthcare and consumer brands. Enough different rooms to know that the problem is almost never the posting frequency.
Mae Social is a content strategy and brand messaging studio for founders, small teams and brands that want content supporting real business goals — not filling a calendar. The order never changes: positioning, audience, message, voice, then content.
Most brands don't need to post more. They need a clearer message.
If your pillars can't be named out loud, they aren't pillars.
Reach without recognition is just noise you paid for.
A voice your team can't copy isn't a voice. It's a mood.
Every post should answer: awareness, leads or sales?
I.
Content audit, audience research, competitor analysis. We find out what you're actually saying today versus what you think you're saying.
II.
Positioning, category, point of view, voice, and three to five content pillars. Written down, argued over, agreed on before anything is published.
III.
Calendar, formats, distribution and conversion paths — documented so your team can keep running it after the engagement ends.
"You don't need to publish more. You need a clearer message."
